Polaroid

Polaroid is a legendary photography brand known for its instant cameras, film, and retro-meets-modern photo technology. Founded in 1937, Polaroid changed the way we capture memories with its instant printing cameras.

After the original Polaroid Corporation ceased film production in 2008, The Impossible Project stepped in to save analog instant photography. In 2017, they acquired the Polaroid brand, leading to its rebirth as Polaroid Originals and later rebranding as Polaroid in 2020.

Today, Polaroid blends vintage nostalgia with modern innovation, offering instant cameras like the Polaroid Now+, Polaroid Go, and classic 600 series, along with a variety of i-Type and 600 instant film.