ORI London

ORI London creates bags that are colorful, practical, and made for everyday adventures. The brand grew from ROKA London, founded in the UK by Emma and Brett after a rainy London day inspired them to rethink what a bag could be: stylish, functional, durable, and ready to handle whatever the weather brings. Their original backpack quickly became a favorite, eventually making its way into thousands of stores around the world. 

In 2020, ORI London was born as the brand expanded across the Atlantic, carrying on the same spirit with bold colors, clever design, and bags built for real life. If you're heading to work, traveling, exploring a new city, or simply out for the day, ORI London makes it easy to bring a little more color along for the journey.