Scalloped Edge Notepads

Idlewild Co. is an independent paper goods and gift brand celebrated for its whimsical, hand-painted designs. Founded in 2010 by artist and designer Katie Gastley, Idlewild began as a small pop-up at Brooklyn’s Renegade Craft Festival, where Katie’s charming neighborhood prints quickly caught attention. Early commissions for custom wedding stationery soon evolved into a full boutique stationery collection featuring artistic greeting cards, hand-bound notebooks, and imaginative gifts. Today, Idlewild Co. creates colorful, creative products that are sold in hundreds of stores worldwide. Now proudly based in Vero Beach, Florida, the Idlewild team continues to design playful, art-inspired paper goods and gifts that bring joy to everyday moments.