Mr. Negative

Mr. Negative is redefining film photography for a new era - reigniting the nostalgia and emotional connection of analogue for seasoned photographers, whilst captivating a new generation through bold, original, and unmistakably distinctive packaging.

Founded in Footscray, Victoria, by husband-and-wife team Gareth and Emma, Mr. Negative was created to share their passion for film photography with the world. Recognising that the future of film depends on innovation as much as tradition, they set out to create something truly original - a concept unlike anything seen before.