MOOMIN, created by Finnish illustrator Tove Jansson, brings the whimsical world of Moominvalley to life with its enchanting stories and illustrations. Defying societal norms and living openly as a lesbian, Jansson crafted tales of Moomintroll and his friends - Snufkin, Little My, and Snorkmaiden - that celebrate individuality, resilience, and embracing life’s uncertainties with courage and optimism. The MOOMIN recycled tote bags embody these values, resonating with anyone who cherishes creativity and bravery.
Super–strong Carries 20 kg / 44 lbs
Lightweight Weighs 55 g /1.98 oz
Compact Bag 50 × 42 cm / 19.7" × 16.5" Extra Bag Zip Pocket 12 × 12 cm / 4.7" × 4.7" Handle 27 cm / 10.6"
Water–resistant Preferably hand wash to preserve the water resistant coating. Machine wash at 30°C in a washing bag, to prevent fibres entering the wastewater.
LOQI creates reusable bags, backpacks, and zip pockets that are as functional as they are fun. Known for bold collaborations with artists and museums around the world, LOQI designs combine sustainability with striking, collectible art. Each piece is lightweight, durable, and made to make everyday life a little more colorful and eco-friendly.
About Moomin
Moomin is a gentle, round-bodied troll created by Finnish author and illustrator Tove Jansson. Known for his kind heart, curiosity, and love of adventure, Moomin lives in the whimsical Moominvalley with his family and friends. His stories, filled with warmth and imagination, have become beloved classics around the world, celebrating friendship, nature, and the joy of everyday wonder.
Additional Information
Recycled Material
100% Recycled GREEN CIRCLE® taffeta. RCS Recycled Claim Standard Certified. STANDARD 100 by OEKO-TEX® Certified.
At LOQI we choose a new sustainable technology where the frequency of recycling is unlimited. The GREEN CIRCLE® material can be recycled again and again. Made from one piece of material, our bags are super–strong. The zip pocket is made from the material between the bag handles, minimising material waste. N.B. LOQI does not use RPET which is made from plastic bottles because it cannot be recycled.
Recycled Packaging
100% Recycled FSC® Forest Stewardship Council Certified paper tags and cartons.
Certified TueV® AUSTRIA BELGIUM NV polybag packaging.
Factory
Certified BSCI The Business Social Compliance Initiative.
Waterless printing. Zero dye wastage.