{"title":"Mr. Negative","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0640\/3971\/4885\/files\/mr-negative.png?v=1779893046\" alt=\"Mr. Negative\" class=\"my-brand-logo\"\u003eMr. Negative is redefining film photography for a new era - reigniting the nostalgia and emotional connection of analogue for seasoned photographers, whilst captivating a new generation through bold, original, and unmistakably distinctive packaging.\u003c\/p\u003e\n\u003cp\u003eFounded in Footscray, Victoria, by husband-and-wife team Gareth and Emma, Mr. Negative was created to share their passion for film photography with the world. Recognising that the future of film depends on innovation as much as tradition, they set out to create something truly original - a concept unlike anything seen before.\u003c\/p\u003e","products":[{"product_id":"mr-negative-arcade-400-b-w-35mm-film","title":"Arcade 400 35mm Film","description":"\u003cp\u003eInspired by a childhood spent immersed in retro video games, where countless hours were lost playing and exploring pixelated worlds.\u003c\/p\u003e\n\u003cp\u003eArcade is a 400-speed color negative film from Mr. Negative's \u003cem\u003eShibuya Capsule\u003c\/em\u003e, dedicated to their customers who share a passion for traveling to Japan and capturing its streets through film photography.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eISO 400\u003c\/li\u003e\n\u003cli\u003eC-41\u003c\/li\u003e\n\u003cli\u003eDX Coded\u003c\/li\u003e\n\u003cli\u003e35mm\u003c\/li\u003e\n\u003cli\u003e36exp\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mr. Negative","offers":[{"title":"Default Title","offer_id":45060914315333,"sku":"724022265703","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3971\/4885\/files\/f1093487-caec-4c27-b616-0c2bae5d26d0.jpg?v=1779892800"},{"product_id":"parental-advisory-analogue-content-400-b-w-35mm-film","title":"Parental Advisory Analogue Content 400 B+W 35mm Film","description":"\u003cp\u003eThis latest addition to the Mr. Negative range is inspired by those who skip the camera manual and quickly discover the consequences. Paired with Fragile 400 as part of the \u003cem\u003eFilm Safety Capsule\u003c\/em\u003e, designed to alert film enthusiasts to the common pitfalls of analogue photography.\u003c\/p\u003e\n\u003cp\u003eThis 35mm black-\u0026amp; white film delivers exceptional tonal accuracy,\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003efaithfully reproducing scenes as perceived by the human eye.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eIts rich, deep blacks and outstanding sharpness make it an\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eideal choice for a wide range of photography. For best results, read your camera manual and use a light meter. This film can be shot at 200 for a flawless clean look, or 400 for a slight fade.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eB\u0026amp;W process at any lab worldwide.\u003c\/li\u003e\n\u003cli\u003eDX Coded\u003c\/li\u003e\n\u003cli\u003e35mm\u003c\/li\u003e\n\u003cli\u003e36exp\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mr. Negative","offers":[{"title":"Default Title","offer_id":45061014093893,"sku":"724022265710","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3971\/4885\/files\/87d4abc2-7f59-46e3-8c17-14797963a047.jpg?v=1779893530"},{"product_id":"black-cat-400-b-w-35mm-film","title":"Black Cat 400 B+W 35mm Film","description":"\u003cp\u003eInspired by their customers’ appreciation for Japanese street photography, this release sits alongside \u003cem\u003eArcade 400\u003c\/em\u003e within the Mr. Negative Shibuya Capsule. Grab both today!\u003c\/p\u003e\n\u003cp\u003eBLACKCAT is a super sharp,\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003efine grained panchromatic\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eblack \u0026amp; white film. Sink your claws in and let the hunt begin!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eB\u0026amp;W process at any lab worldwide\u003c\/li\u003e\n\u003cli\u003eDX Code\u003c\/li\u003e\n\u003cli\u003e35mm\u003c\/li\u003e\n\u003cli\u003e36exp\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mr. Negative","offers":[{"title":"Default Title","offer_id":45061020811333,"sku":"724022265697","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3971\/4885\/files\/b02066d5-dec2-41d7-b004-f0e69467ca98.jpg?v=1779893801"},{"product_id":"same-same-but-different-400-35mm-film","title":"Same Same But Different 400 35mm Film","description":"\u003cp\u003e\u003cstrong\u003eQ:\u003c\/strong\u003e Is this a new film stock?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA:\u003c\/strong\u003e It’s Same Same But Different!\u003c\/p\u003e\n\u003cp\u003eReminiscent of other 400 speed film stocks, but with a different twist.\u003c\/p\u003e\n\u003cp\u003eSame Same But Different delivers beautiful vibrant colors suitable for any style of photography.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMr. Negative suggests shooting this film at ISO 400\u003c\/li\u003e\n\u003cli\u003eC-41 process at any lab worldwide.\u003c\/li\u003e\n\u003cli\u003eDX Coded\u003c\/li\u003e\n\u003cli\u003e35mm\u003c\/li\u003e\n\u003cli\u003e36exp\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mr. Negative","offers":[{"title":"Default Title","offer_id":45061036310597,"sku":"0724022265659","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3971\/4885\/files\/ac9103df-bb8a-4548-b54b-faa574cb46a1.jpg?v=1779894268"},{"product_id":"secret-sauce-100-35mm-film","title":"Secret Sauce 100 35mm Film","description":"\u003cp\u003eSpice up your photos with Mr. Negative’s Secret Sauce!\u003c\/p\u003e\n\u003cp\u003eA fine grain 35mm film with rich warmth, best served on a hot summers day.\u003c\/p\u003e\n\u003cp\u003eCrafted from only the finest ingredients, Secret Sauce will give you the exposure latitude you need for high quality images.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMr. Negative suggests shooting this film at ISO 100\u003c\/li\u003e\n\u003cli\u003eC-41 process at any lab worldwide.\u003c\/li\u003e\n\u003cli\u003eDX Coded\u003c\/li\u003e\n\u003cli\u003e35mm\u003c\/li\u003e\n\u003cli\u003e36exp\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mr. Negative","offers":[{"title":"Default Title","offer_id":45061041750085,"sku":"0724022265642","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3971\/4885\/files\/39a97524-032f-47e0-a6e2-088919cc7bc5.jpg?v=1779894545"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3971\/4885\/collections\/mr-negative.png?v=1779893093","url":"https:\/\/zakkajoy.com\/collections\/mr-negative.oembed","provider":"Zakka Joy","version":"1.0","type":"link"}